CHALLENGE: Hired as a UI contractor for Ignited Matthew McLemore was asked to ideate the interactive user experience introducing CES attendees to the various sound technologies and systems DTS wants to present at the conference. All this and the trade show was less than two months away. Our timeline for UI was less than two weeks. In that time Matthew would need to brainstorm something worthy of CES, and complete all the specs, wireframes, user testing and UI style guides with animated triggers and elements. A timeline that would need to be strictly adhered to ending with approved UI with enough time for our development team to build what Matthew with one additional designer created. This project had the unique challenge of teaching CES attendees that the massive touchscreen displays were interactive and not simple monitors or televisions.
PROCESS: Matthew's process included working closely with the team from DTS to understand the sophisticated sound technology and custom tuning for each sound system represented to show them functioned in both home surround systems and headphones. Matthew made rapid progress defining the majority of the requirements in the first two days. He would need to dial in some details, but the user journey was complete. The solution was to use the monitor animated hand that would interact with the various applications for each large touchscreen display, encouraging attendees to take over the interactive demo. We also had each learning session on a loop to make sure viewers would get the complete message if they didn't interact at all.
RESULTS: The DTS team was thrilled. Everything went off without a hitch receiving lots of media attention we couldn't have been more pleased with Matthew McLemore's results. Especially with the rush timeline. We admit this was one of the most challenging projects we had asked Matthew to solve during his time as a contractor for Ignited.