AOL / Lat34 Action Sports Social Network and Editorial
Asked to head AOL's new Alternative Sports Portal as the Chief Design Officer. This was personally one of my best jobs I got to built the Lat34 brand from the ground up and then build a social network with its own branding, As a past X-Games Athlete, I used my personal experiences to establish an honest brand.
Tasked with creating a brand from the ground up. Starting with the identity treatment and on to a social network that would establish credible actions sports editorial and social network for action sports fans.